Local Business Project
Elite Fitness - Gym Website
A modern, high-speed website for a local fitness center, built to attract and engage visitors. Designed with conversion in mind to turn visitors into active members.
The Challenge
The fitness industry is highly competitive. For Elite Fitness, the primary challenge was a lack of a professional digital presence that could compete with big commercial gyms. The existing user journey was fragmented—potential members couldn’t find class schedules or pricing easily, leading to high bounce rates and lost membership opportunities.
My Role
As the WordPress Developer and UI Designer, I was responsible for the end-to-end execution. My focus was on bridging the gap between “aesthetic design” and “business results” by implementing a performance-first architecture using Elementor Pro.
Technology
- Platform: WordPress
- Page Builder: Elementor Pro
- Optimisation: WP Rocket & WebP Image Compression for speed
- Design: Custom Bento-Grid layout for the portfolio presentation.
The Solution
- I engineered a Conversion-Focused Ecosystem featuring:
- Trust Building: Integrated a “Real Transformations” gallery and “Meet Your Coaches” section to provide immediate social proof.
- Frictionless UX: Designed a clean Membership Plan table and an interactive Class Schedule grid for easy navigation.
- Instant Lead Capture: Strategically placed “Start Free Trial” and “WhatsApp” buttons to reduce the barrier to entry for new leads.
- Local SEO: Integrated a dedicated “Visit Us” section with Google Maps and local contact details to drive foot traffic.